E3
From WikiRoll
E3 or formally known as the Electronic Entertainment Expo is 3 day event held every year for gaming companies to display their upcoming products and their future plans. Previously held at the Los Angeles Convention Center, E3 was a gathering of media and press to get the latest information from large gaming companies such as Nintendo, Sony and Microsoft as well as software gaming companies such as Square Enix, EA and Activision. It was also a time for fan boys and girls to go nuts and ogle over the new systems and games.
Previous years E3 has been a spectacle with lights, colors and showgirls on the showroom floor. However for 2007 the ESA or Entertainment Software Association decided it was unorganized and unfair so they changed E3 into a more formal like setting with neat rows and cows on the show floor and with none of the spectacle. 2007's E3 attendees are by invite only, thus lowering the attendance from 60,000 people to around 3000-5000. They also changed the location from the gigantic Los Angeles Convention Center to the small and cramped Hangers and Hotels of Santa Monica.
